POSITION: Email Retention Marketing Lead

OVERVIEW: Gentle Fawn is a women’s fashion brand that designs feminine, effortless pieces, perfect for your everyday wardrobe. As our Retention Marketing Lead, you’ll play a key role in driving customer engagement and loyalty through best-in-class email and retention campaigns. You’ll be hands-on with the day-to-day planning, building, and execution - ensuring every send is timely, on-brand, and delivers a seamless experience.

This job role is a 3 month contract, part time at 20 hours per week.

Required Skills and Qualifications:

Paid Partnerships

Manage active partnership contracts, deliverables and posting schedules.
Review and approve content against briefs before it goes live.
Track creator invoices and payment dates; flag anything overdue.

Gifting

Build the monthly gifting list and handle creator outreach.
Coordinate packouts and shipping; track deliveries.
Track resulting posts and collect links and content for reporting.

ShopMy Affiliate Program

Set up and launch monthly ShopMy campaigns, including BFCM and holiday.
Manage creator communications, commission rates and product links.
Monitor performance and share results with the marketing director.

Reporting

Keep a live tracker of every creator, deliverable, status, posted link and cost.
Send a short weekly update to the Director of Marketing & Ecommerce.

Influencer marketing manager