Digital Advertising Consultant (Meta & Google Ads)

OVERVIEW: MV Agusta Motorcycles is a premium Italian motorcycle manufacturer seeking an experienced digital advertising contractor to manage and optimize paid media across Meta Ads and Google Ads, with a strong knowledge in North American financial advertising compliance and high performance lead generation.

 Required Skills and Qualifications

• Analytical mindset with the ability to interpret marketing data, identify insights, and translate findings into actionable improvements. 

• Excellent written English and copywriting skills with the ability to adapt and articulate a consistent brand voice. 

• An eye for design and the ability to create unique ads in Meta & Google.

• Experience with graphic design and image editing tools (Adobe Creative Suite or Photoshop). 

• Highly organized with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously. 

• Collaborative mindset with the ability to work cross-functionally. 

• Experience marketing to the North American market (Canada and U.S.) 

SCOPE OF WORK

This role will focus on yielding qualified leads while also supporting broader brand and retail campaigns across the U.S. and Canada (tentatively Mexico). This approach is important as it supports our dealer network and retail initiatives across North America.

While financial service advertising is a key component of our business, we also execute a range of non-financial campaigns, including:

• Brand awareness and positioning campaigns

• Model launches and product-focused campaigns

• Dealer support and retail activation campaigns

• Event-driven campaigns (demo rides, shows, local activations)

The consultant should be comfortable managing both performance-driven lead generation and upper-funnel brand campaigns, ensuring alignment across all initiatives.

• Plan (with MVA collaboration), launch and manage lead generation and brand campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube)

• Retargeting campaigns to improve lead quality

• Optimize toward qualified leads (not just volume)

• Execute A/B testing across creative, copy, landing pages, and CTAs

• Provide clear reporting on both lead performance and brand campaign effectiveness

• Strong ability to identify, define, and refine target audiences based on brand positioning, product category, and buyer intent

• Experience building:

  • Custom audiences

  • Lookalike audiences

  • In-market and intent-based segments

• Deep understanding of geo-targeting strategies, including:

  • Regional targeting aligned with dealer networks

  • Radius targeting for local activations and events

• Technical & Analytical Skills

  • Strong technical ability across Meta and Google platforms, including independent account access, setup, and management

• Deliverables & Expectations

  • Weekly or bi-weekly reporting on:

    • Lead volume and cost per lead 

    • Lead quality insights (if available)

    • Brand campaign performance (reach, engagement, CTR, etc.)

  • Ongoing check-ins and scaling recommendations for performance improvements

   

This position is 100% remote and part-time (80 hours per month).