Meta Ad Operations Specialist

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Role Summary 

We are looking for a highly detail-oriented Ad Operations Specialist to support our paid media team by executing, organizing, and scaling ad campaigns across Meta (Facebook & Instagram).

This role is focused on execution, not strategy — you will be responsible for uploading, structuring, and managing large volumes of ad creatives efficiently and accurately.

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Core Responsibilities

1. Campaign & Ad Execution

• Upload and launch ads in Meta Ads Manager at scale (30–100+ ads per day)

• Duplicate and structure campaigns based on predefined templates

• Assign correct creatives, copy, URLs, and targeting

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2. Asset Management & Organization

• Organize and manage creative assets (images, videos, copy)

• Ensure all assets are properly labeled and stored

• Maintain clean structure across campaigns, ad sets, and ads

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3. Naming & System Discipline

• Follow strict naming conventions for campaigns, ad sets, and ads

• Maintain consistency across all uploads

• Ensure the ad account remains organized and scalable

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4. QA & Accuracy Checks

Before publishing, verify:

• Correct links and landing pages

• Correct creatives and copy

• Proper campaign/ad set structure

• No duplication or errors

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5. Daily Execution Targets

• Execute daily upload quotas (e.g., 30–50+ ads/day)

• Work through structured task lists provided by the team

• Ensure timely deployment of all creative assets

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6. Collaboration

• Work closely with:

• Paid Media Manager (strategy & direction)

• Creative Team (assets & messaging)

• Provide feedback on operational inefficiencies

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What This Role Is NOT

• Not responsible for media buying strategy

• Not responsible for creative direction

• Not responsible for performance decision-making

This is a precision execution role

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 Required Skills and Qualifications

• Experience using Meta Ads Manager

• Strong attention to detail (this is critical)

• Ability to follow structured processes and SOPs

• Comfortable working with spreadsheets (Google Sheets)

• Highly organized with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously. 

• Experience marketing to the North American market (Canada and U.S.)

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Nice-to-Have:

• Experience with bulk uploads or large-scale ad accounts

• Familiarity with tools like:

• Revealbot

• Madgicx

• AdEspresso

• Basic understanding of paid media structure

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Ideal Candidate Traits

• Highly organized and process-driven

• Fast but accurate (speed without errors)

• Low ego, high ownership

• Comfortable with repetitive tasks at scale

• Problem-solver (flags issues early)

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KPIs / Success Metrics

• of ads uploaded per day/week

• Error rate (should be near zero)

• Speed of execution

• Ad account cleanliness and structure

This position is 100% remote and part-time (60-80 hours per month).