Ecommerce Operations & Merchandising Manager

Overview: SAME is a trend-setting & cult-favorite luxury swim and ready-to-wear line designed to elevate your out of office wardrobe. Launched in California in 2015 by fashion it-girl Shea Marie, the brand is responsible for jumpstarting some of the biggest swimwear trends over the past decade and is consistently a favorite amongst celebrities, influencers and tastemakers alike.

Position Overview

We are seeking an experienced Ecommerce Operations & Merchandising Manager to own the day-to-day management, optimization, merchandising, and performance of our Shopify ecommerce business.

This role is responsible for ensuring the online store is organized, optimized, data-driven, and positioned for maximum conversion and revenue growth. The ideal candidate combines Shopify expertise, merchandising strategy, ecommerce analytics, and conversion rate optimization (CRO) to improve customer experience and business performance.

This individual will serve as the bridge between merchandising, marketing, inventory planning, and ecommerce operations while leveraging AI tools and analytics platforms to support smarter business decisions.

Primary Objective

Increase ecommerce revenue, conversion rate, average order value, and merchandising performance through effective Shopify management, customer experience optimization, data analysis, and inventory insights.

Key Responsibilities

Ecommerce Operations

• Manage and maintain the Shopify storefront and backend.
• Ensure all products, collections, navigation menus, and site content are accurate and optimized.
• Maintain product organization, categorization, tagging, and collection structures.
• Audit and improve product data quality.
• Manage metafields, filters, search functionality, and site taxonomy.
• Coordinate implementation of new product launches and seasonal collections.
• Monitor store functionality and identify opportunities for operational improvements.
• Collaborate with developers and external partners when technical support is required.

Merchandising & Product Performance

• Develop and maintain collection merchandising strategies.
• Optimize product placement and collection sorting.
• Analyze category, collection, and product-level performance.
• Identify best-selling and underperforming products.
• Recommend assortment improvements based on sales and customer behavior.
• Support inventory planning and product allocation decisions.
• Partner with leadership to improve seasonal merchandising strategies.
• Develop cross-sell, upsell, and product recommendation opportunities.

Conversion Rate Optimization (CRO)

• Monitor key ecommerce performance metrics.
• Analyze customer behavior across the purchase journey.
• Identify friction points affecting conversion.
• Conduct conversion audits on collection pages, product pages, cart flows, and checkout experiences.
• Implement and manage testing initiatives to improve conversion rates.
• Work with design and development resources to execute optimization opportunities.
• Monitor site speed and customer experience metrics.

Analytics & Reporting

• Create and maintain weekly and monthly ecommerce performance reports.
• Monitor KPIs including:
  • Conversion Rate
  • Average Order Value (AOV)
  • Revenue Per Visitor
  • Cart Abandonment Rate
  • Product Sell-Through
  • Inventory Turnover
  • Return Customer Rate
  • Customer Lifetime Value (CLV)
• Generate actionable insights from ecommerce and merchandising data.
• Present recommendations to leadership based on performance trends.
• Build dashboards and reporting systems to improve decision-making.

Inventory & Buying Insights

• Analyze historical sales performance to support buying decisions.
• Identify inventory risks, stock-out opportunities, and excess inventory.
• Recommend reorder strategies based on demand trends.
• Analyze size, color, and style performance.
• Support forecasting efforts for future collections and seasonal planning.
• Identify products suitable for promotions or liquidation.

AI & Ecommerce Automation

• Identify and implement AI-powered tools that improve ecommerce operations.
• Use AI to assist with:
  • Product performance analysis
  • Inventory forecasting
  • Customer behavior insights
  • Merchandising recommendations
  • Reporting automation
  • Product content optimization
• Evaluate new technologies that improve efficiency and business intelligence.
• Develop workflows that reduce manual reporting and operational tasks.

Required Qualifications

Ecommerce Experience

• 3+ years of ecommerce operations experience.
• 2+ years managing Shopify stores.
• Experience working with consumer brands, fashion, apparel, beauty, lifestyle, or similar ecommerce businesses.
• Strong understanding of ecommerce merchandising principles.

Shopify Expertise

Required experience with:

• Shopify Admin
• Product management
• Collections
• Navigation
• Product tagging
• Metafields
• Filters
• Product launches
• Shopify apps and integrations

Preferred:

• Shopify Plus
• Shopify Flow
• Shopify Analytics

Analytics & Data Skills

Strong proficiency with:

• Google Analytics 4 (GA4)
• Shopify Analytics
• Google Sheets or Excel
• Reporting and dashboard creation

Preferred:

• Looker Studio
• Triple Whale
• Northbeam
• Daasity

Conversion Rate Optimization (CRO)

Experience analyzing and improving:

• Product Detail Pages (PDPs)
• Collection Pages
• Cart Experience
• Checkout Funnels
• Site Navigation
• Customer Journey Performance

Preferred tools:

• Hotjar
• Microsoft Clarity
• Lucky Orange
• A/B testing platforms

AI & Technology Skills

Experience using modern AI tools such as:

• ChatGPT
• Claude
• Shopify Magic
• AI reporting tools
• Workflow automation tools

Preferred:

• Airtable
• Make
• Zapier
• n8n

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Revenue Growth

• Ecommerce revenue growth
• Revenue per visitor improvement

Conversion Optimization

• Conversion rate improvement
• Cart abandonment reduction
• Checkout completion improvement

Merchandising Performance

• Collection performance improvements
• Product discoverability improvements
• Cross-sell and upsell revenue growth

Inventory Performance

• Improved inventory turnover
• Reduced excess inventory
• Improved forecasting accuracy

Operational Excellence

• Product data accuracy
• Collection accuracy
• Reporting quality and timeliness
• Successful launch execution

Why This Role Matters

This role directly impacts revenue, profitability, inventory efficiency, and customer experience. The Ecommerce Operations & Merchandising Manager serves as a strategic operator responsible for turning ecommerce data into actionable business decisions while ensuring the Shopify ecosystem performs at its highest level.