About Symphonic Digital

We transform complex digital strategies into clear, actionable insights that drive your business forward. Our dedicated team partners with you to deliver results that matter, ensuring your digital marketing efforts are both effective and meaningful.

Position Overview

We are seeking a highly motivated and results-driven Sales Development Representative (SDR) to support the growth of our fast-paced marketing agency through outbound prospecting, lead follow-up, and appointment setting.

The successful candidate will be responsible for re-engaging prospects who have previously shown interest but did not attend scheduled meetings, conducting outbound outreach to targeted businesses, qualifying potential clients, and scheduling meetings for the agency's sales team.

This is an ideal opportunity for someone who enjoys building relationships, communicating with business owners, and contributing directly to sales growth.

This is a client-facing role that requires excellent spoken and written English. Candidates must be comfortable speaking with U.S.-based business owners and decision-makers over the phone, via email, and through LinkedIn.

Primary Objective

Generate qualified sales opportunities by engaging prospective clients, following up on existing leads, and booking meetings for the agency's Account Executives and Sales Closers.

Key Responsibilities

Lead Follow-Up

• Contact prospects who previously booked discovery calls but did not attend.
• Re-engage leads through phone calls, email, and LinkedIn.
• Identify reasons for missed appointments and reschedule qualified prospects.
• Maintain consistent follow-up until a clear outcome is achieved.

Outbound Prospecting

• Conduct outbound outreach to targeted businesses and marketing agencies.
• Research prospects before initiating contact.
• Build relationships with decision-makers.
• Generate interest in the agency's services through personalized outreach.
• Maintain consistent daily outreach activity across multiple channels.

Appointment Setting

• Qualify prospective clients based on predefined criteria.
• Schedule meetings for the agency's sales team.
• Ensure prospects understand the value of the discovery call.
• Send meeting confirmations and reminders.
• Maintain an organized calendar of scheduled appointments.

CRM & Pipeline Management

• Accurately record all prospect interactions within the CRM.
• Keep contact information and lead statuses up to date.
• Track follow-up activities and appointment outcomes.
• Maintain organized prospect lists and sales notes.

Collaboration

• Work closely with Account Executives and Sales Closers.
• Provide relevant information before scheduled meetings.
• Share feedback from prospects to improve outreach strategies.
• Collaborate with the marketing and sales teams to optimize lead generation efforts.

Required Qualifications

Experience

• 1–3 years of experience in Sales Development, Business Development, Appointment Setting, Lead Generation, or Inside Sales.
• Experience selling B2B services is preferred.
• Previous experience working with U.S.-based clients is highly desirable.
• Experience in a marketing agency or digital services environment is a plus.

Communication Skills

Excellent English communication skills are essential.

Candidates must demonstrate:

• Fluent spoken English with clear pronunciation.
• Strong written English with professional grammar and spelling.
• Confidence communicating with U.S.-based business owners and executives.
• Ability to build rapport and handle objections professionally.

Sales Skills

Experience with:

• Cold calling
• Cold email outreach
• LinkedIn prospecting
• Lead qualification
• Appointment setting
• Follow-up sequences
• Objection handling
• CRM management

Technology & Tools

Experience with CRM and sales tools such as:

• HubSpot
• Salesforce
• GoHighLevel
• Apollo.io
• LinkedIn Sales Navigator
• ZoomInfo
• Calendly
• Google Workspace
• Microsoft Office

Experience using AI tools such as ChatGPT or other AI assistants to support research, outreach personalization, and productivity is considered an advantage.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Number of outbound calls completed
• Emails and LinkedIn messages sent
• Qualified conversations held
• Meetings booked
• Show rate for scheduled appointments
• Conversion of no-show leads into rescheduled meetings
• CRM accuracy and activity tracking
• Contribution to overall sales pipeline growth

Soft Skills

The ideal candidate is:

• Confident and personable
• Resilient and persistent
• Organized and self-motivated
• Comfortable handling rejection
• Goal-oriented and competitive
• Professional and reliable
• Strong listener with excellent communication skills
• Able to manage time effectively in a remote environment

Preferred Candidate Profile

We're looking for someone who enjoys speaking with people, thrives in a sales environment, and understands that consistent outreach and follow-up are key to building a strong sales pipeline. The ideal candidate is proactive, highly organized, and comfortable engaging with U.S.-based business owners in fluent English while representing the agency with professionalism and enthusiasm.