Company Overview

Today’s Business is a full-service digital marketing agency in New Jersey. We pride ourselves on being a true partner to our clients, getting to know your company on a deeper level. Since 2011. Our goal is to help business owners and executives develop a goal-oriented strategy that maximizes your company’s ROI and enhances the customer journey. 

Position Overview

We are seeking an experienced Senior SEO Copywriter & Content Strategist to create compelling, high-performing digital content for a diverse portfolio of clients across industries including healthcare, ecommerce, retail, finance, professional services, manufacturing, logistics, and technology.

This role goes beyond writing. The successful candidate will combine exceptional English copywriting skills with a solid understanding of SEO, user intent, digital marketing, and conversion-focused content creation.

Working closely with SEO Strategists, Account Managers, Designers, and Marketing Specialists, you will develop content that improves search visibility, strengthens brand authority, engages audiences, and drives measurable business results.

The ideal candidate is equally comfortable writing long-form educational content, optimized service pages, landing pages, website copy, email campaigns, and conversion-focused marketing content while understanding how each piece contributes to an overall digital marketing strategy.

Primary Objective

To create high-quality, search-optimized, and conversion-focused content that helps clients increase organic visibility, engage their audiences, generate qualified leads, and achieve measurable marketing objectives.

Key Responsibilities

Website Copywriting

• Write compelling website copy that reflects each client's brand voice and business objectives.
• Create homepage, service page, industry page, and landing page content.
• Improve existing website copy for clarity, engagement, and conversions.
• Collaborate with designers and developers to ensure content complements user experience and design.
• Adapt messaging for B2B, B2C, ecommerce, and service-based businesses.

SEO Content Creation

• Produce SEO-friendly blog articles and educational resources.
• Write keyword-optimized content aligned with search intent.
• Naturally incorporate primary and secondary keywords without compromising readability.
• Develop pillar pages and topic clusters.
• Create metadata, title tags, and meta descriptions.
• Optimize content to improve organic search performance.
• Refresh and update existing content based on SEO recommendations.

Conversion Copywriting

Develop persuasive copy for:

• Landing pages
• Lead generation campaigns
• Calls-to-action (CTAs)
• Product descriptions
• Service pages
• Email marketing campaigns
• Promotional campaigns
• Paid advertising support

Create messaging that encourages users to take meaningful actions while maintaining authenticity and trust.

Content Strategy

• Collaborate with SEO Strategists to plan editorial calendars.
• Research client industries and competitors.
• Identify content opportunities based on keyword research and audience needs.
• Recommend new website content that supports SEO and lead generation goals.
• Develop content structures that improve user engagement and search visibility.
• Support broader content marketing initiatives across multiple digital channels.

Editing & Quality Assurance

• Proofread and edit all content for grammar, clarity, consistency, and tone.
• Ensure all content aligns with brand guidelines.
• Verify factual accuracy and appropriate sourcing where required.
• Maintain consistent quality across all client deliverables.
• Ensure content meets accessibility and readability best practices.

Cross-Functional Collaboration

Work closely with:

• SEO Strategists
• Account Managers
• Website Designers
• Developers
• Paid Media Specialists
• Social Media Strategists
• Creative Teams

Participate in brainstorming sessions, content planning, and campaign strategy discussions.

Required Qualifications

Experience

• 4+ years of professional copywriting or content marketing experience.
• Experience writing for digital marketing agencies or multiple client accounts.
• Native or near-native written English proficiency.
• Strong portfolio demonstrating website copy, blogs, landing pages, and SEO content.
• Experience writing across multiple industries.

Agency experience is highly preferred.

Writing Expertise

Exceptional ability to write:

• Website copy
• Service pages
• Landing pages
• Blog articles
• Thought leadership content
• Case studies
• Email campaigns
• Product descriptions
• Meta descriptions
• Calls-to-action
• Marketing copy

SEO Knowledge (Soft SEO Skills)

The successful candidate should understand:

• Keyword research fundamentals
• Search intent
• On-page SEO best practices
• Internal linking strategies
• Header hierarchy (H1–H3)
• Metadata optimization
• Content structure
• Readability optimization
• Featured snippets
• EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
• Basic technical SEO concepts sufficient to collaborate effectively with SEO specialists

This is not an SEO Strategist role, but candidates should know how to write content that supports organic search performance.

Research Skills

Candidates should demonstrate the ability to:

• Quickly learn new industries.
• Translate technical concepts into clear, engaging content.
• Conduct competitor research.
• Understand target audiences.
• Interview subject matter experts when necessary.
• Produce authoritative and trustworthy content.

AI & Modern Content Tools

We encourage thoughtful use of AI to improve efficiency while maintaining originality and editorial quality.

Experience with tools such as:

• ChatGPT
• Claude
• Grammarly
• Surfer SEO
• Clearscope
• Frase
• Jasper (preferred)
• Google Gemini
• Perplexity

Candidates should know how to use AI for research, ideation, outlining, and editing—not as a substitute for original thinking or strong writing.

Software & Tools

Preferred experience with:

• Google Docs
• Microsoft Word
• Google Workspace
• WordPress CMS
• Shopify CMS (preferred)
• Webflow CMS (preferred)
• Asana
• ClickUp
• Trello
• Notion
• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics 4

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Content Quality

• Editorial accuracy
• Client satisfaction
• Brand consistency
• Readability
• Engagement

SEO Performance

• Organic traffic growth
• Keyword ranking improvements
• Indexed content performance
• Content optimization completion

Marketing Performance

• Lead generation improvements
• Landing page conversion rates
• User engagement metrics
• Time on page
• Click-through rates

Productivity

• On-time delivery of content
• Content volume
• Ability to manage multiple client projects simultaneously
• Efficient collaboration with internal teams

Soft Skills

The ideal candidate will demonstrate:

• Exceptional written communication
• Creativity balanced with analytical thinking
• Outstanding attention to detail
• Strong research abilities
• Curiosity and continuous learning
• Excellent time management
• Adaptability across multiple industries and brand voices
• Ability to accept and implement feedback
• Collaborative mindset
• Self-motivation and accountability

Portfolio Requirements

Candidates should provide a portfolio that demonstrates:

• Website copy
• SEO blog articles
• Service pages
• Landing pages
• Email marketing copy
• Conversion-focused content
• Long-form educational articles
• Multi-industry writing experience
• Examples of measurable content performance (where available)

Preferred Candidate Profile

The ideal candidate is a strategic writer who understands that exceptional copy is not just well written—it drives measurable business outcomes. They combine outstanding English writing skills with a strong understanding of digital marketing, user psychology, and search optimization to create content that ranks in search engines, resonates with audiences, and supports lead generation and business growth. They thrive in a collaborative agency environment, can adapt their voice across diverse industries, and consistently deliver polished, high-quality work that reflects both the client's brand and the agency's standards.